Matsunohana Shinsegae Department Store Myeongdong Branch is a Japanese restaurant in the main branch of Shinsegae Department Store that serves Japanese-style rice bowls and fried udon. Its signature dishes are horumondon, horumonebitendon, soyusakedon, and hanatendon. The fried items are crisp and the food is clean in presentation. Because it sits inside a department store, foot traffic is heavy and the meal can feel busy.