B-orn Hair Apgujeong Rodeo is a hair salon located directly in front of Apgujeong Rodeo Station in Seoul. It offers cuts, perms, coloring, and scalp treatments, with services such as magic straight, layered cuts, and inner keratin treatments arranged after a consultation about hair damage and the desired style. The shop is newly opened, and consultations include detailed guidance on home care and maintenance. Its treatments focus on damaged hair and split ends.